The headline for moviegoers here is that the new feature Metallica Through the Never is headed to theaters. What is more significant is how it will get there. Longtime distribution figure Bob Berney is resurrecting a label he once headed, Picturehouse, to serve as CEO, while a veteran in the filmmaking scene in her own right, Jeanne Berney, will serve as president of the label, which will be based in New York.
Metallica Through the Never stars members of the band as well as Dane DeHaan (The Amazing Spider-Man 2) who plays a young band crew member. He is sent out on an urgent mission while the band is playing a live set in front of a sold-out crown and unexpectedly finds his world turned completely upside down. The re-fashioned Picturehouse will open the film August 9th.
"Metallica?s way of doing things is to jump into unexplored creative endeavors with no safety net whatsoever," said Metallica drummer Lars Ulrich. "Putting this movie together for the last couple of years has been a pretty wild ride, and we?ve definitely done our share of flying without a net! �Bringing Bob and Jeanne and the new Picturehouse team in at this point provides us with a much needed level of security for the distribution of the film. Their spirit of independence and desire to work outside the box is something we can relate to in every way, and this makes them both a welcome addition and a natural fit in the Metallica family."
The new Picturehouse plans to acquire, market and theatrically release independent films from the U.S. and around the world, beginning with two to three films this year and increasing its output to four to five features in 2014 and six or seven in…
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