CW Head Of Marketing Rick Haskins To Exit (Deadline Hollywood)

**EXCLUSIVE:** The CW's marketing chief Rick Haskins, whose full title is EVP
Digital, New Technologies, Marketing and Brand Strategy, will be leaving the
network. Haskins' contract is up in May but he has agreed to stay on until
August and shepherd the network's fall launch campaign. He will also help
through the transition as the CW's new entertainment president, a position
veteran Mark Pedowitz has been in negotiations for, names his new heard of
marketing. Haskins joined the network shortly after the January 2006
announcement of the dissolvement of the WB and UPN and the creation of the CW
and became the first CW employee not associated with the WB or UPN. He was
brought in by UPN topper Dawn Ostroff, who had been named entertainment
president of the new network. The two have had close relationship dating back
to their days at Lifetime where Haskins was EVP/general manager and Ostroff as
EVP and head of development. When Ostroff in January indicated that she would
leave the CW at the end of the season to relocate to New York, Haskins began
mulling his own exit and has been taking meetings for jobs in the ...

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